Creative Leadership

As a Project Manager for the Communications & Marketing Department at Ohio Northern University, I coordinated across multiple departments and external vendors to move materials forward and fulfill demanding campaigns on a corporate level.

When Crossroads was ready to revisit their messaging and visual branding, I researched and collaborated with Artspeak Creative to execute a year-long process in which the church solidified it’s messaging (mission, vision, target audience, tone, etc) and decided on a visual style (color pallet, font, logo design).

As Covid pushed Crossroads Church of God to embrace digital ministry, as Media Director, I worked closely with our worship pastor to purchase, learn, and set up new equipment, as well as train and prepare a consistent team of volunteers broadcast Sunday’s worship services.

When Brandon & Rose Photography launched in 2019, I used the Story Brand framework to establish clear, niche messaging and branding while building a clear productized-service and establishing SEO which successfully converted leads to clients. Before the business dissolved due to relocation, we had serve 25+ clients in two years.